Take a high quality company like Gitman Brothers Master Shirtmakers and have their website reflect their brand and status correctly. With our SEO and search engine placement programs in place, many Customers’ introduction to Gitman would now be the official website, we needed that first impression to count. Then, once Customers showed up, the site must elegantly show them the products and the checkout line so those Customers could order the Gitman Shirts they wanted quickly and efficiently.
The ultimate goal was to greatly increase recurring corporate revenue through e-commerce sales of their entire product line, including the powerful Big and Tall division. Nothing new there, but what was new is we needed to maintain the dignity and status of the company through the voice and design of its new website. Sales were important, but so were image and brand integrity.
We had to make it clear that this was the new official Gitman website, not another of the many reseller websites that competed with the company for the sale of their own shirts.
Mission accomplished. The growth of traffic and sales o the website has exceeded everyone’s expectations. Even though the GOiMarketing have recently begun, the rising sales and traffic charts show the future to be bright. Sales have more than doubled in the first six months of the program and continue to grow and drive additional revenue. The website is attractive, dynamic and powerful. The shopping cart is well integrated. All programs are tied together and supportive of each other. The internet marketing practices and Search Engine Optimization programs have proven very successful to traffic and more importantly, revenue.
"We just launched about four months ago and already our eighth's month's goals have been reached! The GOiMarketing team has been unbelievably communicative and positive the whole way. Our two teams have meshed and our regular conference calls get right to the point of progress and innovation. The response times on changes to the programs are much faster than we thought possible. We look forward to the next twelve months with great expectations and the GOiMarketing team feels the same why, that’s what I call a team!"
- Redesigned the website to change it from an online brochure to a branded highly functional E-Commerce platform with fully integrated shopping cart/ordering system; Stayed true to the Gitman Master Shirtmakers brand and style guide, while modernizing the site feel
- Simplified the ‘Find a Product’ functionality, with a much easier Check-out functionality; Increasing functionality with the advent of “Clearance and Big and Tall” sections in a more visible way.
- Read more about Website Development
- Built the new website and design on a purpose built professional E-Commerce platform; Integrated Email Marketing and Order fulfillment functionalities with the Shopping Cart; Redesigned the checkout pages to lower 'abandoned shopping cart rates.'
- Read more about E-commerce Development
- Applied Best Practices Search Engine Optimization; Applied the GOiMarketing Tool Kit for increased exposure; Adoption of the new Google priorities for 2009/2010 such as Video Marketing and Canon Tags; Incorporated online timed Press Releases into the SEO plan; Created thousands of keywords to highlight their entire product line online.
- Read more about Search Engine Optimization
- Optimized and Planned Press Releases for 2010; Press Releases will highlight new seasonal products.
- Read more about Press Releases
- Will Create Business Videos to support the website online in 2010.
- Read more about Custom Business Videos
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