Targeting very specific Customers that purchase these products for their corporations. The website was very old and poorly designed which simply didn't represent the quality of Dow-Key's Products. Their brand took a hit because of the unprofessional design of their website.
Search engine placement for such a highly specific product line was woefully low. The most egregious issue centered on the functionality around their e-commerce which was tiresome and hard for Customers to interface with and actually complete a sale, or contact the right sales representative.
The ultimate goal was to eventually increase recurring corporate revenue through e-commerce sales and sales leads.
We also planned to improve the Client’s online branding, website, search engine placement and online Customer experience.
- Within two months, Dow-Key received leads that generated over $1 Million in additional revenue to the corporation from the Internet Marketing Programs.
- 90% of all main Keywords and search terms ranked on the first pages of Google, Yahoo, Bing and YouTube. Literally hundreds of keywords have first page ranking.
- Completely updated and modern look to the website.
- Higher success rate for online purchasing.
- Worldwide visits from optimized multi-lingual international pages.
- Formerly low level of Search Engine generated traffic now exceeds direct traffic (60% of all traffic comes from search engines, Google organic alone exceeds direct traffic), an amazing turnaround for the company online.
We had seen many more Keywords on the first page of Google, Bing and Yahoo, all in a very short time! Our total visits had doubled in only four months. Our online sales and leads are great. We are very happy with the work and professionalism of GOiMarketing and their staff! So happy, that we have renewed their contract and hope our relationship lasts for years to come!
- Incorporating the new Dover Corporate generated logos and color scheme. Creating a style guide for website/brand cohesiveness.
- Read more about Online Branding
- Modern, Up-to-Date Design that promotes Client as a leader in their field. Simplified ‘Find a Product’ functionality. Ease of Check-out functionality.
- Read more about Website Development
- Applied Best Practices Search Engine Optimization. Applied the GOiMarketing Tool Kit for increased exposure. Adoption of the new Google priorities for 2009 such as Video Marketing and Canon Tags. Incorporated online Press Releases into the SEO plan.
- Read more about Search Engine Optimization
- Create Press Releases to Target potential Customers. Release Optimized versions of the Press Releases online.
Drive Press Release traffic back to the website - Read more about Press Releases
- Create Videos and Optimize them for search engine placement. Distribute Videos to over sixty online Video outlets. Drive Video traffic back to the website.
- Read more about Custom Business Videos
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